Worked example

Dan’s Audit, Step by Step

Dan is twenty-three and two years into a marketing job. This short film, about three and a half minutes long, shows what he entered at each step of the free Audit, how the Audit responded, and the page it built for him. He is one of the two worked examples in Chapter 6 of the book.

What Dan Entered, Step by Step

1. Your Stage

   Early in my working life. The stage changes the examples and the advice, not the method.

2. Your Tasks

   Dan lists what he actually does in a normal week, with rough hours for each: 40 hours in all.

   Task	Hours a week	Room today	Note
   Social media posts	10	1. Hand It OverRoom 1
   Email campaigns	8	1. Hand It OverRoom 1
   Building reports	6	1. Hand It OverRoom 1
   Presenting to clientsCore	6	2. Harness ItRoom 2	Core
   Campaign ideasLikely to move to Room 1	4	2. Harness ItRoom 2	Likely to move to Room 1
   Managing a freelancer	2	2. Harness ItRoom 2
   Handling an angry clientCore	2	3. Hold ItRoom 3	Core
   Learning paid ads	2	2. Harness ItRoom 2

3. The Rooms

   Each task gets two questions. Can AI do it well today? Does the world insist a person owns it? Social media posts, email campaigns and building reports land in Room 1, Hand It Over. Presenting to clients and campaign ideas land in Room 2, Harness It. Handling an angry client lands in Room 3, Hold It. For tasks in Rooms 2 and 3 the Audit asks one more question about the next three years. Dan expects campaign ideas to slide into Room 1.

4. Your Core

   The work people most value him for: Presenting to clients, and handling an angry client.

5. Your Edges

   A score from 1 to 5 on each of the four edges that stay valuable as the tools improve.

   • Judgement: 3 of 5
   • Taste: 3 of 5
   • Trust: 4 of 5
   • Reach: 2 of 5

6. Your Direction

   Deep into Room 2 as an orchestrator, out of Room 1 before someone pushes me. Three tasks in that work, all in Room 2: Directing AI-made campaigns, checking every number before it ships, and advising clients on which draft to run.

7. Your Page

   • Room 1 work takes 24 of his 40 hours a week, or 60 per cent. If his guesses hold, that rises to 70 per cent in three years.
   • His valuable core is split between Rooms 2 and 3, and his edge score is 12 of 20.
   • He chooses Taste as the edge to build next. In his words: “Drafts are free now, and the only thing I can charge for is knowing which draft to run.”
   • His first Shift: Propose running reporting and first drafts through tools with a check, move the saved hours to clients, and keep a weekly taste file.

See the other worked example: Priya, at school.